Ezy-Lifter is an innovative tool, first shown on the ABC's New Inventors TV programme and subsequently launched as a commercial product. Designed to make pulling up old floorboards easy, it is ideal for builders, home renovators and demolition contractors.

The product branding is strong and simple, with a bold red/black colour scheme and clear typography. The website focuses on the benefits of using the tool, with videos, photos, endorsements from users, practical info about the product and a facility to buy tools online.

Click here to visit the Ezy-Lifter website